To celebrate the milestone of recently hitting 100,000 Facebook fans Tecno Mobile has launched the TECNO 100K FACEBOOK VIDEO CONTEST
To participate in this contest, users are expected to Think up a video concept expressing their love for Tecno Mobile, record a video with a Tecno device, upload the video to your YouTube channel, log into the Tecno app and register your video for review. The submitted videos would be reviewed and the top 10 videos by quality would be manually selected.
These 10 videos are then uploaded to the 100k Milestone Video Voting app, where all Tecno users are encouraged to vote for their favorite videos. In the end, the top 3 videos would be selected and the owners are rewarded with (1st Prize: N100, 000; 1 Tecno Phantom A+ Smartphone; 1 Souvenir pack, 2nd Prize: 1 Tecno Phantom A+ Smartphone; 1 Souvenir pack, 3rd Prize: 1 Tecno Phantom A+ Smartphone). Also, the top 3 videos get uploaded to the official Tecno Telecom YouTube Channel and publicized across all social platforms.
Running side by side with the video contest is the Phantom A Quiz promo which consists of 50 trivia questions on the Tecno Phantom A, some easy and straightforward, others difficult and tricky. A total of 30 randomly selected questions are to be answered by users in 5 rounds, with increasing levels of difficulty, from level 1 to level 5. Levels 1 to 4 will have 5 questions each, and the final round (round 5) will have 10 questions. Each round has a countdown timer designed to put the participants on the edge. The allotted time per round decreases progressively after each level.
Users can only take the Quiz once, and see their scores at the end of each level. Upon completing all levels, a user’s score is uploaded to the leader board. If successful, the participant stands to win our star prize, a Tecno Phantom A smartphone & 1 souvenir pack or our consolation prize, a souvenir pack consisting of several Tecno branded items.
So far, the participation in the contests has been very encouraging with thousands of people taking the Quiz and also sending in their recorded videos.
The comments on Tecno’s social networking platforms show a keen sense of entitlement, which means the fans see the brand as a family body. As long as Tecno Mobile remains dedicated to merging organizational goals with consumer needs thereby creating a mutually beneficial relationship, they would remain a force to reckon with in Nigeria and Africa at large.
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